Greeting card experts say it's younger people and millennials, in particular, who have been keeping the industry afloat. Mobile apps Felt and Postable both allow users to upload a picture from their phone and write a personalized message in their own handwriting. As more millennials try to bridge the generational gap to make cards that resonate with their peers, it's starting to bolster sales. Greeting cards have gotten ridiculously expensive. And then there are the millennials who are getting in on the greeting card industry.
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But the industry had been struggling for years, especially as social media and e-greeting cards took off, Greeting Card Association officials said.
Greeting Cards Are Still A Thing In The Digital Age. Thanks, Millennials
Barrie Lazarus' greeting cards feature unique folds. And then the companies mail the greeting card to the recipient. Greeting Card Sales Have Stabilized, Thanks To Millennials Greeting card companies have weathered some tough times as more people send good wishes online. Brittany Williams, 23, of Fort Washington, Md.